CrowdParty Inc.
Games that delight remotely or in-person!2023
Project: Brand Refresh + Social Media Marketing
After performing a brand audit, we pinpointed what was possible to improve within the company’s capacity. This brand refresh prioritised cleaning up the initial designs that the start-up had while keeping the original color-scheme and clean, fun feeling. I also updated the social media content and art direction on Instagram, TikTok and YoutubeShorts.
Logo
While maintaining the joyful personality of the original longform logo, the new logo appears cleaner with a symbol form that communicates the ‘fun’ of crowdparty as an icon.
Game Selection Page
While still maintaining the classic CrowdParty look, the new games page highlights new features and games, is cleaner, and, made less cluttered looking.
https://crowdparty.app/quick
Social Media
Instagram, TikTok and YoutubeShorts (@crowdpartyapp)