Connect Dialect School
Studio Project 2, Communication Design at Temasek Polytechnic
Category: Branding2021
Brief: Create a holistic brand identity and experience for a dialect school.
Background: Dialect is an important component of our intangible cultural heritage. The younger generation is starting to loose touch with their dialect cultures, widening the intergeneration gap within their family. Our dialect culture stretches beyond the language, it helps individuals understand our cultural roots, stories, arts and food. The essence of our ethnic culture has to be kept alive.
Connect Dialect School is a mixed online and physical school that emphasises on the culture of the dialect to teach it in the syllabus and through events at the school space. The school also takes advantage of virtual reality technology to allow their students to immerse themselves in the culture without having to physically be at a place. With that, Connect Dialect School helps you connect to your roots, to a community, and to the future.
Deliverables Dynamic Logos
Connect Classroom
Microsite
Connection Kit
VR headset, workbooks, student IDs
Physical Space
Connect Dialect School