Acorn Tri-Campus Art Festival (ATAF) 2025
Festival Branding and Marketing Coordinator
Gallery 1265 at The University of Toronto Scarborough
2025
ATAF is a week-long, multi-venue studio art festival led by students, in collaboration with art-focused groups across all three campuses at the University of Toronto.
Throughout the festival, attendees will have the opportunity to explore many student art exhibitions, attend student short film screenings, watch the opening night of student theatre, participate in a myriad of student club workshops, and join student staff and faculty in a major reception!
General Theme: Connection
2025 Branding concept: Connect the dots
ATAF is an art festival initiative bringing together the three University of Toronto campuses for a week of celebrating art. Inspired by the main messaging of the festival, and the unique color of each campus’ art scene, the branding connects the dots and represents the University of Toronto arts community in gradients of unique colors, experiences and activities.
Associations: Blending, colorful, unique
DeliverablesPermanent Logo
DeliverablesBrand Guide + 2025 Logos
DeliverablesOfficial Poster
DeliverablesPostcard
DeliverablesSocial Media