Acorn Tri-Campus Art Festival (ATAF) 2024
Festival Branding and Marketing Coordinator
Gallery 1265 at The University of Toronto Scarborough
2024
ATAF is a week-long, multi-venue studio art festival led by students, in collaboration with art-focused groups across all three campuses at the University of Toronto.
Throughout the festival, attendees will have the opportunity to explore many student art exhibitions, attend student short film screenings, watch the opening night of student theatre, participate in a myriad of student club workshops, and join student staff and faculty in a major reception!
General Theme: Obstacles
2024 Branding concept: Playground
Traditional perceptions label obstacles as negative difficulties, but by adopting a playful and humorous approach, we redefine them as intriguing challenges, transforming the notion of overcoming obstacles into an exhilarating playground experience. Leveraging obstacles as journey of crafting own artworks, using those as inspirations for artistic practice and fueling creativity.
Associations: Playground, Freedom and Positivity
DeliverablesPermanent Logo
DeliverablesBrand Guide + 2024 Logos
DeliverablesOfficial Poster
DeliverablesPostcard
DeliverablesSocial Media